Win bigly : persuasion in a world where facts don't matter
(Book)
Author
Status
Page Public Library - Non-Fiction
303.3420 ADAMS, S 2017
1 available
303.3420 ADAMS, S 2017
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Page Public Library - Non-Fiction | 303.3420 ADAMS, S 2017 | On Shelf |
More Details
Format
Book
Physical Desc
xii, 288 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech -- a hand gesture here, a phrase there -- and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting -- the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.
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Citations
APA Citation, 7th Edition (style guide)
Adams, S. (2017). Win bigly: persuasion in a world where facts don't matter . Portfolio/Pengiun.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Adams, Scott, 1957-. 2017. Win Bigly: Persuasion in a World Where Facts Don't Matter. Portfolio/Pengiun.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Adams, Scott, 1957-. Win Bigly: Persuasion in a World Where Facts Don't Matter Portfolio/Pengiun, 2017.
MLA Citation, 9th Edition (style guide)Adams, Scott. Win Bigly: Persuasion in a World Where Facts Don't Matter Portfolio/Pengiun, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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