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Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen
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The rich digital landscape puts the whole world at our fingertips. THough with this power comes a certain responsibility. A drive to do it right. This isn’t just any marketing book. It’s the only guide you’ll ever need to navigate modern marketing.
In this concise book we cover everything you would ever need to know about social media marketing. We take you right from beginner level to mastery over the entire subject. No experience is required...
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"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies...
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"Learn about brand registry, new item creation, best practices, outsourcing service suppliers to maximize time and focus on growing your business not running it. Introducing protocols to maximize your awareness with advertising,manage promotions, generate more verified product reviews and manage store feedback, understand reporting and forecasts, develop vivid A+ content, upload videos, and more. The power sellers and other Amazon experts are using...
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To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.
If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audio book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and...
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"Do you want to establish or expand a career for yourself in fine art, illustration, or design? The 2017 Artist's Graphic Designer's Market is the must-have reference guide you need. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The 2017 Artist's & Graphic Designer's Market introduces a whole host of new features and guarantees the most up-to-date, individually verified...
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