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Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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Drawing upon examples from the world of business, sports, culture, cutting-edge psychology and an array of unforgettable characters around the world, the author of The Tipping Point, Blink and Outliers looks at the complex and surprising ways in which the weak can defeat the strong, how the small can match up against the giant, and how our goals (often culturally determined) can make a huge difference in our ultimate sense of success.
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Malcolm Gladwell, bestselling author of Blink and The Bomber Mafia and host of the podcast Revisionist History, explores what sets high achievers apart—from Bill Gates to the Beatles—in this seminal work from "a singular talent" (New York Times Book Review).
In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world...
In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world...
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